NENITA LIM-CRUZ
Chair and CEO

Nenita brings with her more than 20 years of leadership, entrepreneurial and senior management experience. Her career is focused on diversified segments of the Service Industry, including Hospitality (Hotels and Hospitals), Telecommunications, Information and Communication Technology, Investment Banking, Property Development, and Training and Consulting.

Nenita rose from the ranks, starting as junior auditor at the largest and most respected accounting firm in the Philippines. She then became the Chief Finance Officer of the group of companies in the Philippines which owns, develops, and operates the finest Asian Hotel Brand . After, she took on the challenge of becoming the Head of an investment house and eventually became the President / CEO of a Telecommunications Company.

Nenita has also served as Director of the Board of various private and publicly listed companies here and abroad.

Nenita is a graduate of B.S. in Business Administration and Accountancy, and Masters in Business Administration (Honors), both from the University of the Philippines.

She was named as one of the Most Powerful Women in Information Technology by Enterprise Magazine in 2003.

VIRGIL A. PEDRO
President

Virgil is the company’s practice leader in the Information & Communications Technology (ICT) industry. He served in various leadership capacities, holding company-wide responsibilities for revenue, market share, profit, cost management and customer satisfaction.

Virgil’s professional career spans over 20 years in strategic and general management, sales, marketing, operations, and business development from various ICT companies. He honed his expertise in management from key local and multinational companies, such as: AT&T Global Network Services International Inc. as Managing Director, AT&T Wholesale, ASEAN Region; Landcom Asia Management & Development, Inc. as Senior Vice President; Eastern Telecommunications Philippines, Inc. as Senior Vice President for Sales and Marketing; BayanTrade, Inc. as Chief Marketing Officer, and; IBM Philippines, Inc. as Country Manager for Enterprise Server System and Country Manager for Software and E-Business Services.

Virgil graduated from the University of the Philippines with a Bachelor of Science in Mechanical Engineering. He earned his Masters in Business Administration from the University of San Francisco in California, USA.